Smart Fart, - Recycled and reused bikes
Smart Fart, a community-focused bicycle recycling and restoration initiative under Hållbarhetsförmedlingen, collaborated with me to update their promotional materials following their move to a new location. Tasked with informing both English and Swedish-speaking audiences, I was initially given an existing poster to update. However, the design felt somewhat outdated, prompting me to propose a fresh take inspired by the original.
This redesign not only communicated the move effectively but also revitalized the brand's visual appeal, aligning with their mission of renewal and sustainability.
Smart Fart operates in partnership with Kopparstaden, engaging in the renovation, repair, rental, and sale of bicycles. Their services are particularly popular among international students and tourists, though they warmly welcome all community members. The new poster design captures this inclusive and dynamic spirit, reflecting Smart Fart’s commitment to sustainability and community engagement.
